Masterpieces 2010 – this means bringing creativity and love to the bodywork and paintwork. Fascinating finishes from all over the world, gathered together on the popular Spies Hecker Calendar.

The Spies Hecker Know-how programme Colors Unlimited International (CUI) supports repair companies in management, marketing and customer acquisition. Sascha Kluck, head of the customer loyalty programme, talks about targets and measures.
 
How do repair companies benefit from getting involved in CUI?
Colors Unlimited International provides paint and bodyshops with support in business management, offers new opportunities in customer acquisition and ensures that companies have a professional image. Companies are able to use different elements flexibly. We have put together tailored measure packages that each workshop is able to use according to their requirements.
 
 

A noble metallic finish, optimal corrosion protection and a tough surface – exciting new Permaflex Iron Mica Top Coat 510 is the latest addition to Spies Hecker’s industrial coating segment.
 
Whatever the object – staircase railings, steel girders or works of art – innovative Permaflex Iron Mica Top Coat 510 is ideal for tough customer requests in the industrial coating sector. Along with pronounced long-term protection from corrosion and high resistance to scratches, the new member of the Permaflex family also scores with its rough matt effect.
 
 

With the new Permaflex gloss and texture swatches for industrial applications, it’s even easier to give customers optimal advice.
 
The Permaflex system offers refinishers boundless scope in terms of application and paint grades, covering everything from smooth to textured and from high-gloss to dull matt. So that bodyshops can advise their customers even better in the choice and design of paint surfaces, Spies Hecker has developed a gloss and texture swatch. The 27 chips present a multitude of examples illustrating the various effects that are possible with this system.
 
 

Precise, practical and now even handier – the improved Spies Hecker
ColorDialog spectro spectrophotometer simplifies color identification for refinishers.
 
The vehicle is ready for painting and the colour now has to be precisely identified. With a digital spectrophotometer, this task is much easier, and particularly with the optimized version of the ColorDialog spectro. “In the refinement of the device, we’ve responded to users’ comments, requests and suggestions,” explains Dietmar Wegener, Color Coordinator at Spies Hecker.
 
 

Permafleet for commercial vehicles
 
Competent service and efficient products – the Permafleet product system offers painters of commercial and special-purpose vehicles cost-effective solutions for all conceivable needs.
 
Buses, coaches, trucks, box bodies, construction vehicles and tank trucks – commercial vehicles come in all shapes and sizes, and how the paint finish has to perform varies accordingly. Different substrates such as aluminium, steel and plastic and different applications call for special product properties: Elasticity, non-slip characteristics and resistance to wear, chemicals, climatic effects and mechanical stressing, to name but a few.
“Permafleet is more than just a paint system,” says Arno Steyns, Spies Hecker commercial vehicle specialist. “In addition to the balanced paints designed optimally for large surfaces, we support our customers with technical solutions, practical working aids and an extensive range of accessories.” Technical data sheets and system posters give a rapid guide to the purposes, mixing and application of the paint system and ensure greater process security in the workshop.
 
 

What do Know-how programmes and Body and Paintshop systems offer the refinish repair shops? Spies Hecker promises targeted solutions – in marketing, management and technology.
 
The economic situation in the repair market has seen better days. Due to fluctuations in the number of incoming orders, purchasing hesitance and increased competition, body and paintshops are facing new challenges. “We are sensing increased uncertainty about the future development of the market among the managers of companies,” explains Sascha Kluck, head of the customer loyalty programmes run by paint manufacturer Spies Hecker. The reason: “Business planning at companies is getting more difficult. Business owners are particularly concerned with liquidity and getting in new orders.”
 
 
 
 

Designed for the painting of industrial objects, Spies Hecker’s Permaflex Acryl Plus Top Coat 575 achieves maximum UV-resistance on many different substrates.

Ford is extending its many years of successful cooperation with Spies Hecker. From now on, also the Ford dealers in over 30 countries in the regions of Eastern Europe, North Africa and in the Near and Middle East will have the coice of using Spies Hecker systems for the repair of damaged vehicles.

Quick and simple application, material that goes a long way and optimal results – these are the properties that enable new Permasolid HS Clear Coat 8034 to support you effectively with your paintwork repairs.

It’s green one second, and blue the next – the car gently changes colour depending on the angle of view. There’s no doubt about it: Iridescent effect pigments in OEM finishes create bewitching colour effects. And they’re becoming an increasingly common sight on our roads. However, it is precisely these iridescent colours that can be a real challenge for refinishers.

Spies Hecker has been giving bodyshops support and paint material for over 127 years. And now the exciting company history has been published. At the company website www.spieshecker.com/history, those interested can trace the development of the company from its beginnings as the Anglo-Continental Varnish Company with the suffix “Spies, Hecker & Co.” through to the development of advanced waterborne paint systems.